This campaign was created after lots of research on whether social media is affecting our happiness. One of my key findings was the difference between passive and active usage of social media. Those who are using social media mainly for passive usage are far more likely to experience feelings of depression and anxiety. In contrast, those who are using it actively to connect and share with loved ones are less likely. I wanted to create a campaign that helped people build better relationships with social media and in turn, improve their mental health and wellbeing.